Fabric Care

Wash less, wear more

Not every item needs washing after every wear. Over-washing is one of the quickest ways to fade colours, weaken fibres and shorten the life of your clothes.

Instead:

• Air clothes out between wears
  
• Spot clean small marks where possible
  
• Steam or refresh garments instead of washing
  
• Use a clothing brush to remove dust, hair and surface marks

Your clothes (and the planet) will thank you.

Follow the care label, but understand the fabric too

Care labels are useful, but understanding the material itself helps you make better decisions. Natural fibres such as linen, cotton, silk and wool often respond beautifully to gentler care, while synthetic fibres like polyester can be durable but require thoughtful washing to reduce shedding and maintain quality.

Lower temperatures, longer lives

Washing at 30°C is usually enough for everyday clothing and helps preserve fibres, colour and energy. Higher temperatures can cause unnecessary wear, shrinkage and fading, especially with delicate or natural fabrics.

Air dry whenever possible

Tumble drying can put significant stress on clothing fibres. Where possible:

• Hang garments to dry naturally
  
• Reshape knitwear while damp
  
• Avoid direct sunlight on darker fabrics to prevent fading
  

A little patience can dramatically extend the life of your wardrobe.

Store pieces properly

Good storage matters.

• Fold knitwear rather than hanging to prevent stretching
  
• Use quality hangers with shaped shoulders for coats and jackets
  
• Give clothes space to breathe
  
• Keep delicate pieces away from direct sunlight

Silk is a natural protein fibre known for its softness, shine and luxurious feel. While delicate, well-cared-for silk pieces can last decades.

How to care for silk:

✓ Check the care label first

✓ Hand wash delicate silk pieces where suitable

✓ Use cool water and gentle detergent

✓ Avoid wringing or twisting

✓ Lay flat or hang carefully to dry

✓ Store away from direct sunlight

Avoid:

• Perfume directly on silk
  
• Harsh chemicals
  
• High heat from irons or dryers
  

Sustainability tip:

Silk doesn’t need frequent washing. Airing and careful storage are often enough to keep pieces fresh.

Wool is naturally insulating, breathable and surprisingly low maintenance. One of the biggest mistakes we make with wool is washing it too often. Wool fibres naturally resist odours and can often be refreshed simply by airing.

How to care for wool:

✓ Air between wears

✓ Spot clean where possible

✓ Wash only when needed

✓ Use specialist wool detergent

✓ Avoid heat and agitation

✓ Dry flat to maintain shape

Sustainability tip:

A well-made wool coat or knit can last for decades when properly cared for, making it one of the most valuable investments in a wardrobe.